Amongst all the innovations on the Internet today, podcasts have acquired their own place in the gist of things. Podcasts have in fact been around for some time, but it is only recently that they have become more of a byword than ever – probably because with all the podcasts around, there is increased competition to make podcasts more informative and more entertaining at the same time.
If you are a media or production company seeking to create meaningful podcasts for a client or you have your own business and would like to develop your own unique podcasts, there are a few rules to keep in mind. Knowing these rules or tips can mean the difference between an attention-grabbing podcast and one that viewers would simply ignore after a few measly seconds.
So, without further ado, here are your top five tips for a successful podcast:
Know what you are saying
Preparation is key when you are creating a podcast. First, you have to have something relevant to say. You can’t just drone on and on and re-hash what is already stated in your blog. The best thing you can do is to prepare some notes and an outline before you even begin talking. Avoid improvisation – that’s only for comedians. Make sure your notes are detailed enough to include all the points you would like to discuss, and, if you are doing an interview, prepare your questions beforehand. But there’s the other side of the coin as well. It doesn’t mean that if you have notes, you cannot deviate from them anymore. Be spontaneous as well – if there is some relevant info that occurs to you during your podcast, then say it and don’t be afraid to digress a little.
Keep it short and sweet
Yes, there may be hour-long podcasts, and some people may have the time to listen to them. But most will only have time for a 20 to 30-minute podcast. So when you can, keep your podcasts short and do not try to fill an hour with irrelevant ramblings that do not have a point.
The technical details
Don’t ignore the technical aspect of a podcast, either. If your recording is difficult to listen to, then your listeners will give up before you know it. Pay attention to the quality of your recording and use high-quality equipment. Furthermore, learn how to properly record and edit your podcasts. Along with this, if you can have your podcast transcribed, then do so. Make detailed notes for your podcast so your listeners will know exactly what will be discussed, and when. You can even enhance your podcast with chapters to make it easier to navigate through. Professional transcription services such as that of are available to enhance your podcast and make it more easily understandable and lend it a more authoritative feel.
Make it unique
Make your podcast as unique as possible, especially when you are targeting a certain audience. Creating an effective podcast is just the same as creating quality web content. Be as original, creative, and confident as possible, and your audience will definitely come back for a second taste.